Designing Meaningful Experience

Re-invent product experience and service experience for the connected age.
We are Tokyo based experience design and design strategy consulting firm.
We help our clietns to ignite their possibility.



Ethnographic research, design investigations, insight analysis: We design new experience and new models for your business.


From defined products to undefined products, we create unique product concept, service experience and UX/UI design.


Design Sprint

Design Sprint is an intensive five-phase framework developed by Google for answering critical business questions through ideatation, rapid prototyping and testing idea with users. Our Google certified Sprint Master help you to design meaningful products and services.

Lean more with O’Reilly's Design Sprint book or contact us to plan or to facilitate your own Design Sprint.


About Us

Experience Design and Design Strategy

Secret Lab, Inc. (formerly The Secret Lab) is an independent experience design and design strategy consulting firm based in Tokyo. We help global design agencies for their Japanese business and/or help Japanese companies to expand their business globally.

Our member have a wide-rang and in-depth experience and expertise in user experience design development, from small as an app UI design for the world best known fitness app to a complex large-scale global web strategy and its development which covers over 100 counties, to a design strategy for the new consumer mobile UX platform.

Founded in 2011 Spring as The Secret Lab in Musashi-Kosugi, Kawasaki city, we have helped many national large companies and several global tech start-ups to launch their products and expand their business worldwide.